iluzjon
Project for Filmoteka Narodowa / FINA. Neon sign and visual identification of the renovated Iluzjon cinema. The starting point for creating the visual identification and the neon sign was the restored building, now included in the list of architectural monuments, and the name of the cinema — Iluzjon. The typography draws inspiration from the most characteristic element of the building, the rotunda, and the etymology of the word „illusion”, which conveys the concept of illusion. Rhythmic narrow letters and a convex, round „o” create a characteristic neon sign, which also became the cinema’s logo.